8 UNIT THEME PAVILION TO BUILD PROFESSIONAL ART MATRIX

DEMONSTRATE THE ATTITUDE AND QUALITY OF
THE 23RD AUTUMN GUANGZHOU INTERNATIONAL ART FAIR



Flower City Pavilion (City and Art)
The city's communion with art theme pavilions will continue to build and display
“Flower City” Guangzhou as a key theme exhibition.



International Pavilion (International and Avant-garde)
It mainly introduces internationally renowned art institutions, combing out and
presenting various possibilities for the rapid development of contemporary art.



Contemporary Pavilion (contemporary arts, video, installations)
Chinese Spirit and Western Aesthetics. Here, important domestic art forces are
integrated; here, the frontiers of Western art are presented.


Classic Pavilion (famous gallery, classic art)
In the classic pavilion, traditional paintings meet Western classics. The harmony
between heaven and man in the East and the Western logic has a completely
different interpretation here.


National Libraries (museums and antiques)
Five-thousand-year-old history, calligraphy, celebrity rare emerge in endlessly, the
National Museum infiltration in the tradition and the trend, blending in history and
change, leading the audience to see the magnificent face of different countries.


Collection (Folk Collection, Art Jewelry)
Collections bring rare treasures together across the country, and most of them
are family heritage. This time, the public can do whatever they like, go through the
light, review the history and culture, feel the deep details, and enjoy the visual feast
through ancient and modern times.


Technology Museum (arts and crafts, cultural derivative)
The museum has a total area of more than 2,000 square meters and expands the
depth and breadth of the inheritance of Chinese and foreign traditional handicraft
cultures from three perspectives: international perspectives, Chinese style, and
Lingnan characteristics.


Non-heritage (intangible, national)
Inheritance non-heritry and promote the quintessence of Chinese culture, which is
one of the positioning of non-heritage museums. In addition to the related exhibitions
such as the Guangfu Remembrance and Non-hereditary Theme Exhibition, an
experience zone has been added to allow the public to understand the inheritance
and the quintessence of Chinese culture.


Public art
As an off-site supporting exhibition area for the 8 major theme pavilions, the Public
Art District will focus on exploring the relationship between large-scale art sculptures
and public space upgrades.



【Flower City . International Perspective】Urban Art Exchange Exhibition
Culture is the inner driving force for sustainable urban development and the soul
of the city. In 2017, Guangzhou International Art Fair first introduced the concept
of the city’s image theme hall, presenting the flower city Guangzhou in the form
of the Art Fair theme hall 【Flower City Hall】. As soon as it was unveiled, it was
recognized by exhibitors and audiences from all over the world. The mainstream
media also rushed to report on it. In 2018, the 【Flower City Hall】 was upgraded
and invited famous artists, curators, and media from all over the world to come
together to create a theme exhibition with a higher standard and wider influence
to fully and profoundly demonstrate the beauty of Guangzhou, spread the voice of
Guangzhou and advocate the aesthetics of humanistic life.



【Experience .Contemporary Touch】Contemporary Avant- garde Art Theme Exhibition
The contemporary avant-garde art theme exhibition gathers a group of talents who
express their own life experiences, artistic journeys and social reflections through
their works so that dialogues between works of different themes and forms are
created, depicting the era picture of contemporary Chinese art and presenting a
prosperous witness of Oriental Art.


【Popular . Curatorial Space】Special Exhibition for International Curator League
Well-known curators from all over the world are invited for independent curate
and complete presentation. This important initiative will prompt Chinese art to
communicate with its international counterparts in a timely manner, and present the
latest features, exquisite creative techniques, diversified cultural characteristics,
broad creative themes and open minded ideas of contemporary art in the world to
the public to promote the contemporary development of art, strengthen international
exchanges as well as tap more potential artists.


【Discovery . Spirit of the Times】Theme Exhibition of Contemporary Oil Paintings
The Western-imported oil painting art is smashed in the tide of eastward
transmission of western sciences in the modern era, which have taken root in
China’s cultural soil and prospered after centuries of development. The oil
painting art has been deeply integrated into Chinese culture and has become an
important art category in China. It participates in the overall construction of modern
Chinese culture. This theme exhibition will exhibit the civilized picture scrolls that are
successively opened to the public through the collective visual texts of oil painters
participating in exhibitions, and it is likely to be the final songs of the previous era
and the prelude to the next era.


【Valuable Articles . Confluence of Various Flows】Art Exhibition of Fine Museum Collections
The 23rd Guangzhou International Art Fair(Autumn), through multiple invitations,
will create a 【Valuable Articles . Confluence of Various Flows】Art Exhibition of
Fine Museum Collections to review the classics of the era. The careful design, in-
depth performance, detailed portrayal, magnificent posture,, unique language, and
sincere emotions have left us with a section of vivid and exciting historical chapters
corresponding to them and their artistic charm will add to the spiritual power of
touching later generations.


【Change . Art Life】Aesthetic Space Experience Exhibition
The theme of this experience exhibition is to realize the interaction between life
and art with the use of aesthetic eye-catching space. Combining artistic works
with space and integrating sound, light and electricity, it creates an immersive
multimedia aesthetic experience space that integrates art works, lighting, videos,
devices, and surrounding sound fields to bring novel subversion and feelings to art
consumers.


【Aesthetics .Renaissance Age】Joint Exhibition of New Artists
When these young artists take their visions, dreams and their past into the art, they
begin to relate to each other in different ways and express the current aesthetic
perspective with different artistic discourses.


【Painting . Oriental Context】Theme Exhibition of the Backbone of Contemporary Ink Paintings
Well-known curators from all over the world are invited for independent curate
and complete presentation. This important initiative will prompt Chinese art to
communicate with its international counterparts in a timely manner, and present the
latest features, exquisite creative techniques, diversified cultural characteristics,
broad creative themes and open minded ideas of contemporary art in the world to
the public to promote the contemporary development of art, strengthen international
exchanges as well as tap more potential artists.